Business Need
The Gulch Space Explorer experience was created from the desire of the workplace strategy team to create a virtual experience of the company's new building under construction during the Covid lockdown. With most individuals working from home, this virtual experience helped employees get a feel for the Gulch hub space, familiarize themselves with its layout, and get an understanding of the project process and progress. The virtual experience served as an interactive complement to other forms of updates such as communications and video content, keeping employees engaged and excited about the new office building.
My Role
- Proposed the metaverse explorer as a novel solution to the promotion and engagement issue the workplace strategy team faced.
- Led a team of developers and creative professionals to build a custom interactive game allowing users to explore the new building.
- Coordinated and aligned deliverables and milestones with relevant partner teams.
- Managed the release of episodic content - "levels" to motivate employees to return to the site for regular updates.
Effectiveness
The campaign proved very effective attracting thousands of unique visitors per month to the experience on the front page of the office launch news site.
- Provided employees with a virtual experience of the new building before it was completed, allowing them to familiarize themselves with the space
- Offered employees an interactive and engaging way to learn about the project process and progress
- Supported the workplace strategy team's goal of keeping employees informed and excited about the new building
- Helped to mitigate the effects of remote work and lockdown by providing a way for employees to connect with the new building and with each other
- Served as a valuable resource for employees who were unable to physically visit the site
- Enhanced the overall communication and transparency of the workplace strategy team
